Social Media Strategy

STRATEGIC SOCIAL MEDIA TO GET MORE BANG-FOR-YOUR-MARKETING BUCK

Need help navigating Facebook, Instagram, Google+, Twitter, YouTube and others? Let us be your guide. Our social media team is experienced with the wide range of social media channels and will work with you to create a social media strategy that is targeted, effective, and most of all workable.

We’ll get to know your vision and objectives, the capabilities of your team, and the resources to hand. And with that information, we’ll help you to come up with a social strategy that maximises interaction with your target audience, and increase the opportunities of turning conversations into sales.

Creating a workable plan.

We’ll work with you to deliver a workable plan that can be implemented by your team or by our social media experts – it’s your choice.  We’ll provide guidelines for implementation and for monitoring the effectiveness of your channels, along with a clear social media policy for your workplace.

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We'll assess the current situation

We’ll start by undertaking an audit of your current social media activities
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We'll understand your goals

We’ll work through your vision to develop a set of achievable objectives
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We'll develop effective strategies

We’ll create strategies to match the target audience with social media channels
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We'll detail tactical implementation

We’ll drill down – what to post, where to post, key messages, personas and more
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We'll outline a plan of action

We’ll outline an actionable plan of attack to be implemented immediately
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We'll build in the checks and balances

We’ll outline how to assess the effectiveness of the social media campaigns

Get Started on your Social Media Roadmap

Social Compass

  • Review of current situation
  • Development of key objectives
  • Development of strategies including:
    – Recommended channels to achieve the objectives
    – Ideal content types for the recommended channels
  • Social media guidelines for staff
  • Social media policy for the workplace

Get Started

Social Pathway

  • Audit of current situation
  • Development of key objectives & analysis of target market
  • Development of strategic approach across all social channels
  • Detailed outline of tactics for implementation
  • Development of communication persona
  • Action plan for implementation
  • Development of key metrics for measuring success
  • Social media guidelines for staff
  • Social media policy for the workplace

Get Started

Social Master Plan

  • Audit of current situation
  • Development of key objectives & analysis of target market
  • Development of strategic approach across all social channels
  • Analysis of key competitor activity
  • Identification of key influencers
  • Research best-in-class approaches
  • Detailed outline of tactics for implementation
  • Development of communication persona
  • Action plan for implementation
  • Development of key metrics for measuring success
  • Social media guidelines for staff
  • Social media policy for the workplace
  • Reputation management guidelines

Get Started